Newspaper and magazine readership is declining with the increased competition from digital media, but there are still opportunities to make these vehicles work for you.
• Effectively target your demographic
• Incorporate couponing or include more detailed product/service descriptions
• Reach loyal readers
• Have articles written about your business/product
• Target automotive shoppers
We are cautious when recommending a large part of the marketing mix to go to traditional newspaper and magazine advertising, but there are still opportunities available.