Newspaper and magazine readership is declining with the increased competition from digital media, but there are still opportunities to make these vehicles work for you.

• Effectively target your demographic

• Incorporate couponing or include more detailed product/service descriptions

• Reach loyal readers

• Have articles written about your business/product

• Target automotive shoppers

We are cautious when recommending a large part of the marketing mix to go to traditional newspaper and magazine advertising, but there are still opportunities available.